TomTom Expands Global Distribution with Products in Ireland, Taiwan and South Africa

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Overig advies 12/12/2006 11:50
TomTom, a leading provider of personal navigation solution products and services, is launching its category defining portable navigation devices, TomTom GO and TomTom ONE into the Irish, Taiwanese and South African markets. Drivers in Ireland, Taiwan, and South Africa can now find their way the easy way with the same seamless navigation, innovative features, and breakthrough services that have made TomTom’s all in one portable navigation devices best sellers in the U.S. and Europe. “Providing easy to use, high quality and consumer friendly satellite navigation products to drivers across the globe is key to TomTom’s business strategy,” said Harold Goddijn chief executive officer of TomTom. “We’re pleased that the map data available for Ireland, Taiwan and South Africa has developed to meet the high level of quality TomTom demands for any product it brings to consumers. We are confident our products will meet the navigation needs of the people in these regions. TomTom’s offering in Ireland: TomTom will offer the entire TomTom GO range and TomTom ONE range available immediately from major retailers across Ireland. Recommended retail prices:
• TomTom GO 910: €599
• TomTom GO 710: €529
• TomTom GO 510: €449
• TomTom ONE (Europe): €399
• TomTom ONE (Regional): €299
TomTom’s offering in Taiwan: TomTom will offer the TomTom GO 710 as the flagship product available immediately from select automotive channels. Recommended retail price: NT 18500 TomTom’s offering in South Africa: TomTom will offer the TomTom GO 510 as the flagship product available from major retailers across South Africa from mid-December 2006. Recommended retail price: ZAR 4999 TomTom GO range The TomTom GO range has three devices to choose from depending on drivers’ needs and budget. All products are easy to use straight out of the box and offer an extra wide 4 inch LCD touch screen with high resolution icons and 3D map view. The anti-glare screen uses a built-in sensor that automatically adjusts to the changing external light, ensuring optimal display in any weather conditions by day, night and even in direct sunlight.
The TomTom GO range offers high quality, category defining software with features such as route choice, re-route calculation and itinerary planning, making it even easier to navigate from A to B. Customers can also enjoy a number of extra benefits. All three TomTom GO devices can be utilised as a hands free car kit thanks to its compatibility with Bluetooth wireless technology, enabling users to easily make or accept phone calls whilst navigating.
Furthermore, the iPod® control enables customers to operate their iPod® seamlessly via the touch screen functionality and play music over the built in audio speaker or car stereo. TomTom ONE range Ideal for first time navigation users, the TomTom ONE range combines ease of use and portability with TomTom’s patented touch screen technology and award winning software.
TomTom ONE (Europe) features complete door-to-door navigation anywhere in Western Europe and TomTom ONE (Regional) comes with maps for the whole of Ireland and the UK.
The TomTom ONE range features a sleek light-weight design (only 174 grams) and ultra compact measurements (96mm width x 82mm height x 25mm depth) to fit in any shirt pocket and so it can easily be taken from car to car. With the TomTom ONE and TomTom GO series, TomTom introduces TomTom HOME, a unique free software application that is compatible with PC and MAC. TomTom HOME enables users to manage, download, store and transfer content from their computer onto their TomTom device.
Drivers can pre-plan their route from home and will have easy access to TomTom’s extensive PLUS content & services portfolio, including weather updates, voices and maps.

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