It’s one of the biggest brands in Unilever, with products trusted by millions and a purpose built on challenging stereotypes to celebrate real beauty. Discover the story of Dove.
In 1952, Unilever acquired a French patent for a radical new product – a mild, pH-neutral cleansing bar that wasn’t simply a soap. Instead, its formula was enriched with moisturisers to leave skin feeling softer and smoother with every use.
After a few tweaks in Unilever’s labs to give this unique new bar an indulgent, creamy lather and timeless fragrance, the Dove Beauty Bar was born – and it launched in the US in 1957.
Dove promised women that, as its formula contained a quarter moisturising cream, Dove wouldn’t dry their skin like soap can. It’s a pledge the brand has stuck to ever since.
In 1969, real women’s testimonials were used in Dove ads for the first time, and by 1979, dermatologists were recommending the Dove Bar to their clients.
Between 1991 and 1994, Dove built on its success in the US by launching in 55 new countries from Brazil to South Africa, the UK, India, China and New Zealand to name just a few.
And the brand soon evolved beyond the bar. Dove deodorants, body washes, body lotions, foaming facial cleaners and hair products launched around the world between 1995 and 2000, with the Dove Men+Care range launching in 2010 and Baby Dove joining the family in 2017.
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