TIE Kinetix, leader in Partner Automation solutions, announced today that they have entered into a strategic collaboration with Google AdWords TM to become a Google AdWords Premier SMB Partner. The cooperation will combine Google AdWords TM and the TIE Kinetix FLOW Partner Automation platform to provide vendors and brands with an effective solution to run Google AdWords TM campaigns through their small- and medium-sized channel partners.

Customers of TIE Kinetix work through independent channel partners to market, sell and deliver their products and solutions. Channel partners are typically small and medium businesses and generate a large percentage of the revenue for the vendors and brands. Furthermore, digital adoption and mobile growth is enormous, which generates a strong growth in search with specific local intent. As a result, there is a growing need for vendor-driven Google AdWords TM campaign strategy that brings prospects and visitors directly to the local channel partners.

The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support and broad marketing guidance to help advertisers make the most of their campaigns. Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency and customer service, which includes completing extensive Google product and account management training. This ensures they can provide businesses with the most effective AdWords advertising solutions.

“We are very excited about this collaboration with Google AdWordsTM. Our first pilot customer went live in the Netherlands on April 11th 2016 and the combined offering is now globally available to all customers through our FLOW Partner Automation platform. With this combined offering, we see big opportunities for our customers to increase demand and sales within their channel community. This will also allow media agencies to use the new FLOW Partner Automation platform and offer additional value to their customers who market, sell and deliver their products through independent partners” stated Jan Sundelin, CEO of TIE Kinetix.

“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like TIE Kinetix,” says Kartik Taneka, director of Google’s EMEA Channel Sales partnerships. “Small- and medium-sized businesses will benefit from TIE Kinetix’ years of experience in the market.”

About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver and optimize online. Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by over 25 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business.
TIE Kinetix is a public company (Euronext Amsterdam: TIE), and has offices in the United States, the Netherlands, France, Germany, United Kingdom and Australia.

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