- Siemens Turns On a New Feature to Increase Customer Engagement on Twitter
Burlington, MA, May 08, 2013 - TIE Kinetix (NYSE Euronext: TIE), a software-as-a-service company that facilitates every step of the e-commerce lifecycle, today announced the launch of its Social Media Syndication Solution as an addition to their Content Syndication Platform. The new element is designed to help companies accurately and effectively deliver their marketing message on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level.

Twitter, specifically, has emerged as one of the most influential social channels available for business use, and the ability to tap it effectively for marketing purposes is a huge advantage for companies selling through partners.

The Social Media Syndication Solution from TIE Kinetix is the first of its kind to distribute marketing content in this way. The solution provides the ability to send messages out from multiple partner Twitter handles, with no detectable involvement from the original company. As an integrated part of the Content Syndication Platform, any PDF included in the tweet is dynamically co-branded for each partner. Other links included in tweets instantly direct traffic back to the website of the partner who originally tweeted the message. Vendors utilizing this solution are able to connect the Twitter message with the right content and lead capturing tools to drive conversions on the partner websites via syndication. This drives traffic and leads to the channel partners, which boosts sales, benefiting both parties.

Siemens Enterprise Communications, a long time TIE Kinetix customer, is the first to utilize the new solution to assist its indirect channel partners to enhance their audience engagement via Twitter. “Many of our partners are small resellers with few marketing resources and the TIE Kinetix’s solutions we currently use have helped ensure that our product information is displayed accurately and consistently across our partner web sites, which is critical to enhancing the web experience for our partners’ customers while maintaining the integrity of our brand,” said Robin Pilcher, head of global channel marketing at Siemens Enterprise Communications. “Many of these same resellers also lack the content, time and resources to effectively build out their social presence. Now, using the Social Media Syndication Solution from TIE Kinetix, we are able to help cultivate their Twitter presence by automatically posting our own content to their followers, thereby enabling them to find, engage and nurture new potential sales opportunities.”

“This solution allows companies to not only tap into their own Twitter base but also effectively access their partners’ Twitter followers, which increases the number of eyeballs on their marketing material exponentially, in turn boosting sales and revenue for all,” said Jan Sundelin, CEO of TIE Kinetix. “Twitter is an extremely powerful tool in today’s business world, and we’re excited to be offering our customers this unique solution that enhances their marketing efforts and helps them better utilize these key social avenues.”

For more information about Social Media Syndication, go to: http://contentsyndication.tiekinetix.com/social-media-syndication