Dove has specialised in superior skincare for decades. Now the brand’s first facial range is live in Brazil, tapping into the soaring popularity of dermocosmetic products. Discover the story – and the science – behind Dove Regenerative.

The new Dove Regenerative range marks the brand’s entry into facial dermocosmetics – products that combine cosmetics with advanced skincare science

The dermocosmetics sector is expected to account for 38% of skincare by 2030, according to Dove’s insights

The range follows the successful launch of Dove’s dermocosmetic Body Serums in Brazil last year

Dove Regenerative is the brand’s first foray into facial skincare – a range of science-led products tapping into one of the world’s fastest growing beauty trends.

According to Dove’s insights, demand for dermocosmetics – skincare products designed by dermatologists – is rocketing. Data from Nielsen[a] predicts the global dermocosmetics segment is currently worth €8 billion, representing 24% of the skincare market.

With growth rates currently at 10.5%, reports suggest dermocosmetics could represent 38% of skincare sales by 2030 – and Brazil is among the key markets reporting rapid rises.

We saw an opportunity to land an affordable skincare range that’s backed by cutting-edge science with premium ingredients, and democratises access to this type of product.

Luana Pereira, Dove Face Comms Lead
Democratising dermocosmetics
As Dove Face Comms Lead Luana Pereira explains: “Until now, consumers have had to compromise either on price or results. We saw an opportunity for Dove to land an affordable skincare range in the space between premium and mass brands. A range that’s backed by cutting-edge science with premium ingredients, and democratises access to this type of product.”

Created with Brazil’s racially diverse population in mind, the range was tested to ensure visible results on over 100 different Brazilian skin tones.

“In line with our strategy of being explicitly inclusive of all women, ensuring visible results on all skin tones has always been a priority in the development of our formulas,” Luana adds.

“To guarantee our products would be as effective as possible for everyone, we ensured a representative sample of people of different skin tones in all our formula tests, especially the clinical ones.”

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