Unilever.Our ambition to unstereotype influencer brand content.

Research shows that stereotypes are making Generation Z consumers feel unsafe on social media. We’re taking action to ensure the influencers involved with our brand partnerships reflect a more inclusive world.

We’re setting out to eradicate stereotypes from influencer brand content – and we’re calling on all influencers, brands and the advertising industry to join us and do the same.

Our new research with 3,300 Generation Z consumers from the UK, US and Brazil* reveals stereotypes are being perpetuated by influencers in branded content across social media, knowingly or unknowingly. And the respondents to our survey said it had a profound effect on how they view society.

93% of Generation Z consumers say they’ve seen stereotypes on social media
More than half said it contributed to the frustration (57%), anxiety (55%), sadness (55%) and anger (52%) they have felt while using social media
Anxiety was higher among the LGBTQI+ (68%) and disabled (75%) communities
73% of our respondents said they felt the world was increasingly divided
64% said they felt the online space was unsafe as a result of exposure to stereotypes
And 61% said brands and influencers have a responsibility to ensure their branded content is not stereotypical, and helps contribute to a safer, more inclusive and unstereotypical world.

see & read more on
https://www.unilever.com/news/news-search/2023/our-ambition-to-unstereotype-influencer-brand-content/?utm_source=SignUp&utm_medium=Email&utm_campaign=NewsSignUp