Royal Philips Electronics (NYSE:PHG, AEX:PHI) was one of the largest gainers in brand value in the annual ranking of the top 100 global brands by leading brand consultant, Interbrand. Philips had the largest increase in the electronics sector, gaining 14% to an estimated brand value* of USD6.7 billion. Its ranking in the Interbrand list of the world's most valuable brands increased to 48th spot from 53rd in 2005 and 65th in 2004.

Andrea Ragnetti, Philips Chief Marketing Officer, said the growth in brand value demonstrated that Philips' transformation into a market-driven healthcare, lifestyle and technology company was showing its merits. "The improved Interbrand ranking confirms that our brand promise 'sense and simplicity', which is also the framework for our future growth, is making a difference to the way the world sees and experiences Philips, and is reinvigorating faith in the Philips brand," he said. "Our commitment and presence in the growing healthcare market, which promises to be an engine for future economic growth, has also increased recognition of the brand strength and value," he added.

Jürgen Häusler, CEO Interbrand Zintzmeyer & Lux said that Philips' 14% growth in brand value reflected the company’s success in managing the brand. "Philips clearly understands the importance of its brand, which supports the vision of transforming Philips into a healthcare, lifestyle and technology company. In this context the thorough management of a strong master brand, communicating the same values across a highly diversified product portfolio in a variety of countries, is of utmost importance," he added.

Information on Interbrand’s top 100 global brands is available at http://www.interbrand.com
More information and news about Philips is available at http://www.philips.com/newscenter
Philips’ image library is available at http://www.newscenter.philips.com/photolibrary