Perfect fit with global cocktail strategy, further strengthening the brand portfolio and leveraging Lucas Bols’ distribution platform
Lucas Bols N.V., a leading global cocktail and spirits player (“Lucas Bols”), today announced the intended acquisition of Tequila Partida LLC (“Tequila Partida”) from the Shansby Trust and Edrington USA, Inc. Tequila Partida is the world’s highest rated ultra-premium tequila brand, mainly selling in the United States and Mexico. The intended acquisition strengthens Lucas Bols’ portfolio with tequila, one of the fastest growing spirits categories in the United States and a key ingredient in the leading Margarita cocktail.

Highlights

Lucas Bols intends to fully acquire the ultra-premium Tequila Partida brand, comprising the La Familia and Roble Fino product ranges
The Tequila Partida products are handcrafted in the town of Tequila (Mexico), supervised by a dedicated team of local tequila experts
The intended acquisition capitalises on three attractive trends:

o Tequila is a high-growth spirits category in the United States;
o Within the tequila category, ultra-premium tequila is showing accelerated growth; and
o Cocktails are a high-growth segment in the spirits market, with tequila as a key ingredient for the Margarita: the number one cocktail in the United States.

Tequila Partida strengthens Lucas Bols’ brand portfolio and can seamlessly be added onto the Lucas Bols USA distribution platform, with select other markets around the world to follow in due course
The acquisition is expected to close in the first quarter of the 2022 calendar year
Lucas Bols intends to finance the purchase price of the acquisition, including a fixed and variable component, by means of an equity issue
Major shareholders of Lucas Bols have committed to participate in the intended equity issue to finance the acquisition

Huub van Doorne, CEO Lucas Bols: “We are delighted to welcome the Tequila Partida brand to our portfolio. Personally, I am very excited to work with a tequila brand again, the spirits category I know well from the time I worked in Mexico. We look forward to the opportunity to further build this fantastic brand. Complementing our portfolio with the ultra-premium Tequila Partida brand provides Lucas Bols with the opportunity to tap into one of the hottest segments in spirits. We see ample opportunities to grow this brand, not only in its home markets the United States and Mexico, but also in select other markets around the world. We have a strong track record of successfully adding brands to our platform

and growing them from there, as evidenced by Passoã, Nuvo and Pallini. With our strong distribution capabilities in the United States I am confident we can grow Tequila Partida beyond pre-COVID-19 levels. We are inspired by how Gary Shansby and his team set up the brand in 2005 and developed it from there, and we will continue their journey in the same spirit.”

For further information
www.lucasbols.com

tijd 13.39
Lucas Bols EUR 11,68 +24ct vol.15.590

Onthoudt wel, de ficus is de grootste klant bij Lucas.(red.) Lucas is de "kassier" van de fiscus.