Efficient and easy to use, the Tindahan app is boosting growth and income and streamlining operations for SMEs in the Philippines. Dakki Alcantara, Controlled Reach Manager, explains how it is unlocking potential for small retailers and Unilever.

Hundreds of thousands of SMEs (small and medium-sized enterprises) have registered with Unilever’s Tindahan Club B2B app
Over 90% reported business growth and an increase in money earned
73% of retailers reported reduced time spent worrying about finances

For small store owner Carmela, keeping the shelves of her store in the Philippines stocked with quality products used to depend on either a visit from a sales rep or a time-consuming trip to the wholesalers.

Now it takes just a few minutes, thanks to Tindahan Club, a business-to-business app which allows her to order Unilever products whenever and wherever she wants – 24 hours a day, 7 days a week.

As one of the hundreds of thousands of retailers registered to use this Unilever sales platform in the Philippines, Carmela says the app has been invaluable. It has boosted her profits, streamlined inventory tracking and simplified restocking, all leading to enhanced consumer satisfaction.

Insights from research conducted by 60 Decibels showed that in 2023, over 90% of retailers surveyed saw their business grow and earned more money as a result, reporting an increase in customers, a higher volume of products sold and improved profit margins. Also, 73% of retailers reported reduced time spent worrying about finances.

Unlocking growth with B2B apps
And their success is boosting sales for Unilever too.

“By unlocking more growth potential for our customers in our value chain, we are effectively unlocking Unilever growth,” says Dakki Alcantara, Unilever’s Controlled Reach Manager, explaining how the app aligns with Unilever’s long-term goal to help 2.5 million small and medium-sized enterprises (SMEs) in our retail value chain grow their business.

“Removing dependency on the sales rep when it comes to ordering products improves operational efficiency, as it allows customers to replenish their stocks as and when needed,” he says.

“This helps reduce loss of sales due to stock shortages. By giving them access to a wider range of up-to-date products and promotions through the app, we can reduce the chances of them outsourcing to other businesses.”

Thanks to its direct contact with the retailer, the app also provides sharper insights into customers’ buying habits.

“These insights allow us to run more effective promotions, tailored to the personalised needs of our customers,” says Dakki.

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