Extensive R&D leads to healthier label claims for ancient and whole grains

A few years ago, consumers couldn't spell "quinoa" - much less cook it. Today, quinoa and other ancient grains are becoming kitchen staples. Corbion Caravan research reveals that more than one-third of consumers now indicate strong purchase intent for ancient grains.

With that in mind, and the health and wellness movement driving sales, Corbion Caravan launched an extensive program to remove the preservative spray commonly used in pre-soaked ancient and whole grains, while maintaining quality, taste and shelf life standards. The research and development effort has led to the reformulation of five super soaked grain products that carry the cleaner, "no preservatives" label.

"The preservative-free versions of our pre-soaked grains allow our customers to incorporate the ingredients consumers crave, while also delivering on the expectation of a cleaner label," says Ricardo Moreira, product portfolio manager. "With these new products, Corbion customers can add ancient and whole grains into their recipes - and add more appeal to their baked goods."

Moreira says the five new offerings include such ingredients as oat, oat flakes, sunflower, millet, flaxseed, amaranth, chia, cracked wheat, whole grain barley, whole rye kernels and - of course - quinoa.

To learn more about the pre-soaked grains, contact us through our request form.
http://www.corbionensemble.com/contact/

Transacties in aandelen Corbion
d.d. prijs 17.30 uur omzet aantal transacties idem na 17.35.03 uur en latere
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22 mrt EUR 21,095 235.439 1.355 EUR 21,10 262.294 1.422 17.35.55
23 mrt EUR 21,03 120.015 771 EUR 20,995 141.321 830 17.35.19
24 mrt EUR 20,77 97.548 595 EUR 20,74 108.301 648 17.36.18