Amsterdam, 22 February 2017 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) today published its 2016 Annual Report. This year's edition is the first time the company has combined its annual and sustainability report into one document. HEINEKEN firmly believes business growth and sustainability go hand in hand, which is why 'Brewing a Better World' is one of the company's six business priorities. Disclosing the progress of 'Brewing a Better World' together with the company's financial results is a logical next step.

HEINEKEN's financial highlights have been reported in the 2016 full year results press release published on 15 February 2017, which can be downloaded from the company website www.theHEINEKENcompany.com.

HEINEKEN's 2016 sustainability highlights include the following:

CO2 emissions in production decreased from 6.7 to 6.5 kg CO2e/hl last year: a 37% reduction compared with baseline year 2008. In absolute terms, CO2 emissions were reduced by 5% since 2008, despite business volumes having grown by 52% during that time.
HEINEKEN invested in 125,000 green fridges to help customers reduce emissions. CO2emissions per fridge were 46% less than in 2010.
Water consumption in breweries decreased to 3.6 hl/hl, a 28% decline compared with 2008. For breweries in water-stressed areas the 2020 target of 3.3 hl/hl has already been reached.
We sourced 49% of agricultural raw materials used in Africa and the Middle East locally.
Our major markets invested more than 10% of their media spend on Enjoy Heineken® Responsibly campaigns and activities. Moreover, 51 of our operating companies had a partnership in place to address alcohol-related harm.
EUR 200 million will be committed to reinforce our 'When You Drive, Never Drink' message in the next five years with campaigns in markets around the world.

Jean-François van Boxmeer, Chairman of the Executive Board & CEO, said: "Our performance in 2016 reflects the successful execution of our strategy, as well as the relevance of our unique diversified footprint and premium brand portfolio, led by Heineken®. In relation to sustainability, our ambition is to Brew a Better World from 'Barley to Bar', connecting our activities to the UN Sustainable Development Goals and the COP21 Paris Agreement on climate change. We are making good progress in all of our six sustainability focus areas, putting us firmly on track to reach the vast majority of our commitments for 2020."

The full Heineken N.V. 2016 Annual Report can be accessed and downloaded from the company website www.theHEINEKENcompany.com

HEINEKEN HOLDING N.V. PUBLISHES 2016 ANNUAL REPORT
Amsterdam, 22 February 2017 - Heineken Holding N.V. (EURONEXT: HEIO; OTCQX: HKHHY) today announced that it has published its 2016 Annual Report.

The Annual Report of Heineken Holding N.V. is available on the website: www.heinekenholding.com