Amsterdam, 23 October 2013 - Heineken N.V. today announced its trading update for the third quarter of 2013.
HIGHLIGHTS
Group revenue: +1% reported; +0.4% on an organic basis
Group revenue per hectolitre +2.7%; sustaining investment in innovation and marketing to support revenue development
Group beer volume stable on a reported basis; organically 2% lower, primarily driven by beer market weakness in Central & Eastern Europe
Continued solid performance of acquired operations of Asia Pacific Breweries[1]
Heineken® volume in the premium segment returned to growth in the quarter
Implementing restructuring and other cost efficiencies initiatives across Europe under current TCM2 programme
HEINEKEN now expects 2013 net profit (beia) to decline in the low single-digits, on an organic basis (previously 'broadly in line with last year')

CEO STATEMENT
Jean-François van Boxmeer, Chairman of the Executive Board & CEO, commented:

"In the quarter, the recently acquired business of Asia Pacific Breweries again achieved solid growth. We also witnessed an improved sequential volume trend in Western Europe, resulting in a number of share gains across the region. However, underlying trading conditions across Europe remain challenging, as evidenced by a weak consumer environment in Central & Eastern Europe in the quarter. As a consequence, we are accelerating efforts to drive improved efficiencies, particularly in Europe, through restructuring and other cost related initiatives. Looking forward, we remain confident that our broad geographic spread and strong brand portfolio will continue to support long-term growth for HEINEKEN."

Group beer volume decreased by 2% organically (including the benefit of one additional selling day in the quarter), primarily reflecting weakness in Central & Eastern Europe beer markets. This was partly offset by an improved volume performance in Western Europe. Heineken® volume in the international premium segment grew by 1%. Key markets contributing to Heineken® brand growth in the quarter were France, Brazil, Spain, Nigeria, China and South Korea.

Group revenue was slightly ahead of the prior year quarter (+0.4%), on an organic basis. Group operating profit (beia), on an organic basis, was slightly lower, reflecting a stable revenue performance and higher phasing of marketing spend in the quarter.

Consolidated revenue increased 4% to €5,179 million, including a positive net consolidation impact of 7% (+€369 million) and an unfavourable foreign currency effect of 3% (-€171million) following the depreciation of a number of key currencies against the euro. Organically, consolidated revenue increased by 0.2%, with a total consolidated volume decline of 3.2% more than offset by a 3.4% increase in revenue per hectolitre (including a positive country mix impact of 1%).

Reported net profit in the quarter was €483 million compared with €568 million in the third quarter of 2012. This includes net exceptional items and amortisation costs of €70 million in the quarter (compared to €38 million in the prior year period).

OUTLOOK STATEMENT
(Based on consolidated reporting)
During the third quarter, weak beer market conditions in Central & Eastern Europe and the delayed economic improvement in key developing markets, led to a lower than expected volume performance. HEINEKEN will support operating profit (beia) with a continued focus on cost efficiencies and revenue management initiatives. Below operating profit, recent unfavourable currency movements impacted on other net finance expenses in the third quarter. Consequently, HEINEKEN now expects full year net profit (beia) to decrease in the low single-digits, on an organic basis (previously 'broadly in line with last year'). The recent strength of the euro against a number of key developing market currencies, is now expected to result in a combined impact of foreign currency translation movements and consolidation changes reducing full year 2013 net profit (beia) by approximately €40 million (based on current spot rates). HEINEKEN reaffirms all other elements of its full year outlook for 2013 as stated in its first half 2013 earnings release dated 21 August 2013.

TOTAL COST MANAGEMENT 2 (TCM2)
HEINEKEN continues to make strong progress under the current TCM2 programme. In response to the ongoing challenging trading environment in Europe, HEINEKEN is further intensifying efforts to optimise its cost structure in Europe, including head office functions. In the second half of 2013, HEINEKEN will incur pre-tax exceptional costs of approximately €70 million related to rightsizing and other restructuring activities across Europe. Of this amount, €16 million is non-cash related. These activities are expected to generate recurring annualised benefits from 2014 onwards and form part of the additional €100 million of cost savings (previously announced in August 2013) under the current TCM2 programme ending 2014.

REGIONAL REVIEW

Africa Middle East
Consolidated revenue declined by 3% organically in the quarter, with solid revenue per hectolitre growth of 4% offset by lower total volume. Total group volume declined by 6% reflecting a 2% decrease in beer volume and double-digit decline in non-beer volume. The decline in non-beer volume follows the planned discontinuation of certain SKU's in the soft drink and water categories in Egypt and Tunisia, respectively, to deliver value growth. A resurgence of social unrest in Egypt and ongoing volatility in the Democratic Republic of Congo particularly impacted beer volumes in the quarter. Volume in Nigeria was slightly lower as inflationary pressures, tight credit conditions and high unemployment continue to impact consumer spending. Despite challenging economic conditions in South Africa, volume in the quarter grew in the low single-digits led by a solid performance of the Amstel brand, in combination with a strong Heineken® brand performance in the first nine months of the year.

Americas
Consolidated revenue grew 2% organically in the quarter, largely driven by successful revenue growth initiatives across the region. Group beer volume declined by 2%, mainly due to the subdued beer market in Brazil. Continued economic uncertainty in Brazil contributed to soft consumer spending in the country and a high single-digit volume decline, with lower sales of the mainstream portfolio only partly offset by solid growth of the Heineken® brand. In Mexico, volume declined slightly, reflecting the impact of hurricane weather in September. In the US, sales to wholesalers and sales to retailers were both broadly stable (adjusted for one additional selling day), contributing to continued market share gains in the country. This follows strong double-digit volume growth of Dos Equis, Tecate Light and Strongbow, partly offset by lower volume of the Heineken® brand.

Asia Pacific
Group and consolidated volume and financials include the full consolidation of APB, acquired on 15 November 2012. The organic growth calculation for consolidated volume and financials only reflects performance in export markets. Group beer volume grew organically by 2%, reflecting a solid volume performance in the key markets of Vietnam, Indonesia, China and Papua New Guinea. This performance was partly offset by lower volume in India following a prolonged monsoon season and the continued adverse impact of earlier regulatory changes introduced in the state of Tamil Nadu. Higher volume of the Heineken® brand was supported by strong growth in China and South Korea. The Tiger brand grew by 20%, led by continued strong growth momentum in Vietnam and China.

Central & Eastern Europe
Consolidated revenue declined by 4% organically in the quarter, as weaker than expected beer market conditions were only partly offset by solid revenue per hectolitre growth of 3%. Group beer volume declined by 7% organically, reflecting lower consumer spending in Russia, Romania and Greece and poor weather across the region in September. Amidst challenging beer market conditions, HEINEKEN maintained its overall market share in the region. The Russian beer market was adversely impacted by earlier regulatory changes, destocking from distributors and unfavourable weather, contributing to a double-digit volume decline. Renewed political uncertainty and continued adverse economic conditions in Greece led to a double-digit volume decline. The Romanian beer market was affected by difficult economic conditions and poor weather, leading to significantly lower volume. Volume in Poland grew in the low single-digits, although revenue growth was held back by the continued impact of negative channel mix. Volume in the quarter was also higher in Austria, Germany and Serbia.

Western Europe
Consolidated revenue grew 1% organically in the quarter, representing a solid recovery compared to the first half of 2013. Group beer volume grew by 2%, organically, led by volume growth across the key markets of UK, Netherlands, France and Spain. This was only partly offset by lower volumes in Italy, Belgium and Switzerland. This improved volume performance reflects the benefit of favourable weather early in the quarter and success of local and global brand innovation, contributing to overall share gains across the region. In particular, 'Radler' flavour brand extensions launched earlier this year in nine markets in the region continued to gain consumer traction. However, despite a better volume performance in the quarter, underlying trading conditions in the region are expected to remain challenging, against a difficult economic backdrop and the impact of austerity measures.

DEFINITIONS
Organic growth excludes the effect of foreign currency translational effects, consolidation changes, accounting policy changes, exceptional items and amortisation of acquisition-related intangibles. Beia refers to financials before exceptional items and amortisation of acquisition-related intangibles. Group figures include HEINEKEN's attributable share of joint ventures and associates. Organic growth calculations assume HEINEKEN's joint venture share of 41.9% of APB and 50% of APIPL prior to consolidation is maintained through to 15 November 2013. Organic growth of consolidated volume, consolidated revenue and consolidated operating profit (beia) excludes any impact from APB/APIPL. Organic growth on group volume and group financials includes an impact from APB/APIPL. Organic growth calculations are adjusted for the previous 3-month delay reported by APB and APIPL, without a restatement to 2012. Comparative 2012 financials have been adjusted for the impact of revised IAS19. In 2013, the first time impact of revised IAS19 on operating profit (beia), EBIT (beia), net profit (beia) and EPS (beia) is treated as a non-organic item.

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