Amsterdam, 31 August 2010 - Heineken N.V. today announced that, effective October 1, 2010, it will create a Global Business Services organisation focused on the most effective and efficient delivery of Purchasing and Business Process & Technology services across the company.

Frans Eusman, currently Managing Director, Heineken France, will be appointed Global Business Services Director reporting to René Hooft Graafland, Chief Financial Officer. In his new role, Frans will become a member of Heineken's Executive Committee.

Frans will be succeeded as Managing Director of Heineken France by Marc Busain, currently Managing Director of Heineken's Egyptian business, Al Ahram Beverages.

The current Group Business Process & Technology Director and Group Purchasing Director will continue in their existing roles, now reporting to Frans in his role as Global Business Services Director, and will form part of the management team of the Global Business Services organisation.

Over time, it is envisaged that the Global Business Services organisation will also explore opportunities to improve transactional financial shared services.

Commenting on the change, Jean-François van Boxmeer, Heineken's Chairman & Chief Executive Officer said, "Given the scale and speed of our organisational development, we believe there is considerable benefit in moving towards a more structured approach to providing business services. With Frans' extensive knowledge and experience across our business, he is the right person to lead this ambitious and long-term initiative."