Amsterdam, 30 April 2010 - Heineken N.V. today announced that it has completed the acquisition of the beer businesses of Fomento Económico Mexicano, S.A.B. de C.V., following approval from all relevant anti-trust authorities and shareholders of Heineken N.V., Heineken Holding N.V. and FEMSA.

Heineken will now execute the integration strategy it has developed over the past two months in collaboration with the local management teams. The new management teams in Mexico and Brazil have been announced. The newly acquired businesses will form part of the Heineken Americas region under John Nicolson, Heineken Americas' Regional President.

Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken N.V. commented: "Today represents the start of a new era for Heineken. I am delighted to welcome a group of highly talented and ambitious people into the Heineken group and FEMSA as a major shareholder. Their contribution to the future development and continued growth of our business will be significant and we look forward to building our future together".

Heineken N.V. will consolidate the new businesses into its accounts from 1 May 2010.