Biome Bioplastics, a leading UK developer of bio-based and biodegradable plastics, has launched a digital educational channel, #ThinkBioplastic. The platform aims to help government, media and the public better understand the complexities of plastics and plastic pollution and learn more about available alternatives.
ThinkBioplastic will share content about the whole plastic life cycle (production, use and disposal) and investigate the science behind recent plastic’s headlines. It will highlight the role of bioplastic in reducing the negative impact of polymer manufacture and disposal. All content will be in an easily digestible form.
Biome Bioplastics CEO Paul Mines explains the motivation behind the channel: “The recent extensive coverage on plastic, while increasing awareness of the problem, has also increased people’s confusion about the existing solutions. We decided to take the matter into our own hands and form a necessary back-to-basic approach that puts the emphasis on science and fact. We hope to cut through some of the noise in this debate and empower people to make their own choices.”
The channel has already received support from experts in the biobased industry. Professor Adrian Higson, Director at NNFCC, said the #ThinkBioplastic platform will help inform individuals about the ‘already available solutions’ to the plastic problem. He added: “In turn, this can shine a new light on the opportunity that biobased and biodegradable plastics represent, to shift towards a sustainable bioeconomy - a move that could eliminate dependency on fossil fuels.”
#ThinkBioplastic will also be working with ambassadors, such as award-winning wildlife photographer Sue Flood, who has spent almost 30 years as a wildlife filmmaker and photographer, among others as a member of the team that produced the acclaimed Blue Planet and Planet Earth documentaries.