Omniture Attracts 25 New Leading European Retailers During the Past
Year
LONDON -- (MARKET WIRE) -- 10/31/07 -- Omniture, Inc. (NASDAQ:
OMTR), a leading provider of online business optimisation software,
is fast establishing itself as the Web analytics provider of choice
for online retailers in Europe. Omniture's presence in the retail
sector has grown at a strong pace, with the company signing up 25
retailers in the past 12 months.

Major retail businesses choosing Omniture for their online business
this year include: Arcadia, BAUR Versand GmbH, Blacks Leisure,
Carphone Warehouse Damart, Burberry, FNAC, Look Fantastic, Sony, The
Cotswold Company and Virgin Vie.

Recent news from Forrester shows that the online retail market in
Europe is projected to grow by 58 percent year on year in 2007. Web
analytics plays a pivotal role in the online retail world, allowing
retailers to track and measure customer behaviour, and also to
measure the impact of their external marketing initiatives such as
affiliate and search marketing campaigns. For retailers, a crucial
component of any Web analytics service is real-time reporting, as
companies must be able to spot emerging trends and customers buying
patterns as they happen. By delivering exactly what customers want,
retailers can yield a higher return on investment from their Web
sites and maximise revenue.

"Forward-thinking retailers are taking advantage of our experience in
this sector and are making the most of their online channels," said
Neil Weston, vice president and general manager, Omniture EMEA. "One
of the reasons why SiteCatalyst is so popular in this market is
because its real-time reports allow retailers to be as responsive as
possible to consumer buying patterns, which can change by the hour.
By being in tune with how their customers are interacting with their
Web sites, they can adjust the content, layout and presentation
accordingly and maximise revenue."

About Omniture
Omniture, Inc. is a leading provider of online business optimisation
software, enabling customers to manage and enhance online, offline
and multi-channel business initiatives. Omniture's software, which it
hosts and delivers to its customers as an on-demand subscription
service, enables customers to capture, store and analyse information
generated by their Web sites and other sources and to gain critical
business insights into the performance and efficiency of marketing
and sales initiatives and other business processes. In addition,
Omniture offers a range of professional services that complement its
online services, including implementation, best practices,
consulting, customer support and user training through Omniture
University(TM). Omniture's more than 2,700 customers include ABN
Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services
Limited, Sony, Waitrose and Yell.com. www.omniture.com