Enhancing User Experience and Reinforcing Global Brand Awareness
- Alphen aan den Rijn (June 12, 2012) - Wolters Kluwer, a global leader in professional information services, announced today that it has successfully completed its application for the new global Top Level Domain (gTLD) of '.wolterskluwer' with the Internet Corporation for Assigned Names and Numbers (ICANN).Wolters Kluwer will be among the very first global players to manage its own .company domain name registry. Professional customers working in an ever complex informational context will derive a greatly enhanced user experience from the new gTLD '.wolterskluwer'.

Among the key objectives of adopting the gTLD '.wolterskluwer' registry are to give Wolters Kluwer a further platform for innovation, crucial in meeting customer needs in the online and mobile age. This is in line with the company's focus on transforming its portfolio towards higher value electronic products and digital delivery. The new '.wolterskluwer' registry will benefit customers because it will be a location that will further support the delivery of the rich set of Wolters Kluwer's products and services under the main corporate brand and also serve as a source of authentic, accessible information about the company.

"In a fast changing technical landscape, mobile devices are becoming the most common web access device and mobile device adoption by professionals in daily work life is accelerating," Jack Lynch, member of the Executive Board of Wolters Kluwer and in charge of the technology development of the company, commented. "We want to ensure that our customers can get what they want on any device anywhere, and the new domain name will potentially give a one-point easy access to all our information services and software solutions. Next to our existing customer facing platforms, our assets will over time become accessible through the global '.wolterskluwer' domain."

The adoption of the new gTLD '.wolterskluwer' will also reinforce the global brand, Wolters Kluwer, providing the company with comprehensive governance over its technological infrastructure, and offer external and internal stakeholders a forward-looking, stable, and secure foundation for online communication. It will also strengthen the security of the company's intellectual property rights by protecting its name and brand at the top level of the domain name system, building consistent recognition among customers.

The '.wolterskluwer' registry will be processed in conformity with the European Union's Data Protection regulations together with any other applicable data protection requirements.