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Philips steps up commitment to ensuring healthy lives for all during United Nations General Assembly Week + Philips introduces new OB/GYN ultrasound i

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Algemeen advies 18/09/2017 09:21
Philips makes extended commitment to improve the lives of 300 million people in underserved healthcare communities by 2025

Amsterdam, the Netherlands and New York, U.S.A – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, is reinforcing its commitment to the United Nations Sustainable Development Goals by launching a series of global programs that enable and strengthen access to healthcare around the world. To deliver on its promise, Philips is teaming up with governments and NGOs, clinical customers, consumers and others to fulfil its company vision to improve 3 billion lives each year by 2025. In addition, Philips has extended its prior commitment to underserved healthcare communities with a new pledge to improve the lives of 300 million people a year by 2025 including women and children.

“At Philips we believe there’s always a way to make life better,” said Frans van Houten, CEO of Royal Philips. “This is why we set out to improve the lives of 3 billion people each year by 2025. We are already well on our way, having touched the lives of 2.1 billion people in the last year. We strongly believe that through the use of technology and responsible leadership, we can help increase access to quality healthcare and improve health outcomes for all.”

Increasing pledge to support access to healthcare
In 2014, Philips pledged to support the United Nation’s Every Woman Every Child initiative committing to improve the lives of at least 100 million women and children in Africa and South East Asia by 2025. This year, Philips is increasing that commitment to 300 million people in underserved markets, thereby recognizing the often-critical needs of women and children in many communities, but also the added burden arising from the increase in non-communicable diseases (NCDs) in communities already struggling without adequate access to healthcare.

Shaping healthcare causes with consumers
Yesterday, on Sunday, Philips sponsored the Social Good Summit in New York, where it launched in 15 countries its Better Me, Better World initiative. The platform provides consumers with personal benefits while giving them the opportunity to help prioritize the additional health and healthcare causes that Philips will support through the Philips Foundation in 2018. Addressing health topics ranging from community access to healthcare, first aid training and ensuring healthy lifestyles for children are at the heart of the Philips Foundation’s mission to reduce health inequality through meaningful innovation. It does this by deploying the expertise, knowledge and innovative skills of Philips in collaborative projects with humanitarian organizations, such as the International Committee of the Red Cross to design, adopt and deploy solutions that are sustainable and inclusive.

Broadening expertise in primary healthcare solutions
Tomorrow, on Tuesday, Philips will host a high-level event gathering together the Rockefeller Foundation and Devex on the critical topic of Universal Health Coverage (UHC). Achieving UHC means that all people everywhere will have access to quality essential health services without incurring financial risk. Strong primary care facilities in the community are key to ensuring UHC, which is why in July, Philips in collaboration with the United Nations Population Fund (UNFPA) and the Government of Mandera County, Kenya, opened a new Community Life Center (CLC) in Mandera County. The newly inaugurated CLC will provide the community with modern, high quality, integrated health services.

In addition to UN Week, Philips CEO Frans van Houten will deliver sponsored remarks at The Washington Post Live event, Transformers: Health on September 20th, from 4:00PM – 5:30PM at 1301 K St. NW, Washington, D.C. Mr. van Houten will present on five key priorities healthcare industry leaders and providers must address to realize the full potential of digitization, connectivity and data, including breaking down barriers to better care and driving seamless connections in a digital world where the patient is at the center of care. To register for the livestream, click here.


Philips introduces new OB/GYN ultrasound innovations at ISUOG 2017
• Designed to support earlier, easier and more confident diagnosis to enhance the patient experience
• New anatomical intelligence, fingertip control and enhanced imaging versatility features for Philips’ EPIQ and Affiniti ultrasound systems offer clinicians optimized workflow and more information to evaluate pregnancies

Amsterdam, the Netherlands and Vienna, Austria – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced new OB/GYN innovations, aBiometry AssistA.I., TouchVue and Tilt[1], as well as the eL18-4 transducer[2] available on Philips EPIQ 7 and 5 and Affiniti 70 ultrasound systems. Showcased at the 27th World Congress on Ultrasound in Obstetrics and Gynecology (ISUOG), Philips’ OB/GYN ultrasound solutions are designed to give clinicians more information earlier in pregnancy, making it easier to provide a confident diagnosis and overcome diagnostic challenges. They feature innovations such as anatomical intelligence, fingertip control and enhanced imaging versatility. Philips will also debut its new InnoSight touch-screen based diagnostic compact ultrasound, which offers exceptional image quality and performance.

“At Philips, we are committed to meeting the unique and growing needs of OB/GYNs and their patients through innovation,” said Vitor Rocha, Ultrasound Business Leader at Philips. “Deeper levels of definition and clarity enable early, evidence-based decisions, and our solutions with ergonomic tools help to further optimize workflow to provide clinicians more time with patients. Our ultrasound solutions are designed for life, giving clinicians diagnostic confidence and their patients peace of mind.”

Solutions Today and Tomorrow
Philips will showcase its wide portfolio of OB/GYN ultrasound tools at ISUOG 2017, including the newly debuted:
• aBiometry AssistA.I., with its anatomical intelligence of fetal anatomy that preplaces measurement cursors on selected structures, it reduces conventional measurement steps to streamline fetal measurement and reporting workflow.
• TrueVue with TouchVue interface, utilizes the EPIQ touch panel allowing users to intuitively interact and direct both the volume rotation and internal light source, creating photorealistic 3D fetal images that allow deeper connection between the fetus and future parents.
• Tilt maximizes OB/GYN imaging versatility with a new 2D Tilt feature of the 3D9-v3 transducer allowing for lateral scanning of anatomical structures that are off-axis without having to manually angle the transducer to provide more comfort to the patient.
• The eL18-4 transducer features a multi-row array configuration for full electronic focusing of the elevation plan to provide imaging with exceptional detail resolution and tissue uniformity for clinical solutions including obstetrics.
• The new InnoSight diagnostic compact ultrasound system features an ergonomic, intuitive design and clinical versatility to meet the mobility needs across a wide range of applications.

These innovative features complement the existing suite of OB/GYN ultrasound visualization tools from Philips, which will also be on display: GlassVue transparent 3D visualization, with its internal light source, which provides an early, more transparent view of the fetal anatomy, aRevealA.I. Ultrasound (AIUS) 3D fetal face algorithm that automatically removes extraneous information to quickly and easily reveal the 3D fetal face, and MaxVue, which allows clinicians to experience ultrasound imaging in 16:9 Full High Definition (FHD).

“Philips' latest OB/GYN ultrasound offerings provide clinicians with the tools to deliver diagnostic confidence needed to provide the best care for patients,” said Dr. Michael Ruma, maternal-fetal medicine specialist at Perinatal Associates of New Mexico. “The beginning of a new life is a special time, and Philips’ solutions allow clinicians to focus on the needs of each expecting mother.”

For more information on Philips’ OB/GN ultrasound offerings, including, aBiometry AssistA.I, TouchVue and Tilt, visit Stop by the Philips booth (#2) at ISUOG 2017, in Vienna, Austria, from September 16-19, to experience its latest advancements in OB/GYN ultrasound, and follow @PhilipsLiveFrom for updates throughout the congress.

[1] aBiometry AssistA.I, TouchVue and Tilt are 510(k) pending and not yet available in the USA
[2] The eL18-4 transducer is 510(k) pending and not yet available in the USA

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