Amsterdam, 1 July 2010 - Heineken N.V. announced today that in connection with the acquisition of FEMSA's beer businesses that was completed on 30 April 2010, it will repurchase its own shares up to a maximum value of €150 million. These shares are intended to be delivered to Fomento Económico Mexicano, S.A.B. de C.V. ("FEMSA") or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the "ASDI") concluded between Heineken N.V and FEMSA.

The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million Allotted Heineken N.V. Shares to FEMSA. In the first phase, which was announced on 8 March 2010 and ended on 8 June 2010 approximately 5.5 million shares were repurchased and delivered to a FEMSA group company.

For the second phase, Heineken has mandated a bank to repurchase Heineken N.V. shares in the open market on the company's behalf, starting 1 July 2010 up to and including 17 November 2010, allowing the execution of the share repurchase to continue during closed periods.

The share repurchase programme is being executed in line with the authorisation given by the Annual General Meeting of Shareholders of 22 April 2010.

Heineken posts the progress made in the execution of the programme on its website www.heinekeninternational.com on a weekly basis.