“The Ultimate Journey”: Worldwide Ryder Cup Partner BMW gives the prestigious trophy a fitting journey to the opening ceremony.

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25/09/2021 07:15
Few sporting events combine an intense atmosphere, sporting drama and excellence, and global interest in the same way as the Ryder Cup has done since 1927. The ‘Ultimate Journey’ to the opening ceremony, for which Worldwide Partner BMW, BMW Group Designworks and the team around wingsuit pilot Peter Salzmann (AUT) chose the skies above Wisconsin as the stage, was equally spectacular.

43rd Ryder Cup opens with spectacular stunt: Wingsuit pilot Peter Salzmann flies into Whistling straits from 3,000 metres above the venue with the Ryder Cup trophy.
• BMW Group Designworks developed the airworthy trophy case.
• The iconic gold trophy received a zero-emission chauffeur service in a BMW iX for the final few kilometres to the opening ceremony at Whistling Straits, where Salzmann brought it onto the stage.
• From Thursday, hosts Ryder Cup USA and defending champions Team Europe will go head-to-head, with sports fans all over the world following every shot.
• BMW is Worldwide Partner of the 43rd Ryder Cup.
• „Ultimate Journey“ video and microsite at:
https://www.bmw-golfsport.com/en/ultimatejourney

Few sporting events combine an intense atmosphere, sporting drama and excellence, and global interest in the same way as the Ryder Cup has done since 1927. The ‘Ultimate Journey’ to the opening ceremony, for which Worldwide Partner BMW, BMW Group Designworks and the team around wingsuit pilot Peter Salzmann (AUT) chose the skies above Wisconsin as the stage, was equally spectacular.

Equipped with a wingsuit in a Ryder Cup design, as well as a transport capsule for the trophy, specially developed by BMW Group Designworks for that purpose, Salzmann and his team leapt out of a helicopter from 3,000 metres above sea level. The Ryder Cup Trophy Case was fastened to the Austrian’s body using a construction that guaranteed him the necessary freedom of movement and also had the required aerodynamic properties. This made it possible to land safely with the trophy after two minutes of flying, despite a top speed of 230 km/h, before it was driven in its case to the opening ceremony at Whistling Straits in the BMW Group’s fully-electric technology flagship, the BMW iX xDrive50*. The Ultimate Journey ended with Salzmann carrying the trophy onto the stage at the opening ceremony.

“The Ryder Cup is of significant importance in the golfing and sporting world. This contest casts its spell over the competitors and teams, just as it does the enthusiastic spectators at the course and the many fans watching from the edge of their seats all over the world,” said Stefan Ponikva, Vice President Brand Communication and Brand Experience BMW Group. “To acknowledge the prominent position of this competition, and to celebrate the premiere of BMW as Worldwide Partner of the Ryder Cup, we wanted to make the arrival of the trophy particularly special. To do so, we created a unique case for the trophy, which is both innovative and representative.”

see & read more on
https://www.press.bmwgroup.com/global/article/detail/T0345172EN/“the-ultimate-journey”:-worldwide-ryder-cup-partner-bmw-gives-the-prestigious-trophy-a-fitting-journey-to-the-opening-ceremony



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