Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, shares how our Desire at Scale marketing strategy is helping brands connect with people authentically and at speed to drive sales.

Unilever’s Desire at Scale marketing strategy is driving sales through SASSY brands

Every marketing touchpoint is an opportunity for Unilever Power Brands to build authentic connections with people using content that resonates and earns their purchase

AI is supercharging creativity and delivering speed, insights, efficiency and agility for marketing teams

According to Esi Eggleston Bracey, the old rules no longer apply in today’s marketing world. Today, marketing isn’t about one message to many people, it’s about building authentic connections with people in an ‘always-on’ world.

Here Esi, Unilever’s Chief Growth and Marketing Officer, explains how Unilever is navigating this new many-to-many model with brands that drive Desire at Scale.

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