The Unilever Food Solutions annual Future Menus initiative helps chefs take the latest food trends from concept to creation. This year it taps into South American and Asian cuisines to drive growth for professional kitchens around the world.

UFS accounts for over 20% of Unilever’s Foods business and the Future Menus initiative has contributed to turnover reaching nearly €3 billion

Since its launch in 2023, the Future Menus initiative has contributed to a 12% increase in new customers

70% of UFS customers stated that they would recommend the business to others

Growing global appetite for culinary mash-ups like Korean tacos and Laksa chicken offer a taste of how Asian and South American flavours are taking the lead on global menus.

“Thanks to our in-house expertise and close contact with food operators all over the world, we saw this wave coming,” says Star Chen, CEO of Unilever Food Solutions (UFS).

As our chefs-for-chefs business, UFS supports professional kitchens around the world with trusted brands, quality solutions and, once a year, a Future Menus Trends book that offers a privileged insight into the world’s culinary state of play.

Thanks to input from 250 in-house UFS chefs and more than 1,100 foodservice professionals, the Future Menus initiative not only keeps chefs up to date on the latest industry trends but also helps them turn these into growth opportunities.

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