- Largest flooring retailer in Australia deploys LOFT@Web and LOFT@iPad
Vianen (NL)/Melbourne (AU) – 10 September 2012 – NedSense enterprises n.v. (NYSE Euronext Amsterdam: NEDSE) announces today that Australia’s largest flooring retailer has signed a contract to implement the company's LOFT@Web on the company website and LOFT@iPad in its 200+ franchise stores.

The LOFT technology will enable Carpet Court staff and customers to create personal virtual rooms in 3D, showcasing Carpet Court’s extensive product range. Users can upload pictures of their own rooms or choose from a selection of prefab room designs, and select a range of flooring options including tiles, carpet, bamboo, vinyl, laminate and cork floors.

LOFT@Web will feature on the Carpet Court website for online customers trying to visualize what a particular type of flooring would look like in a home or commercial space. LOFT@iPad will find its way to the over 200 Carpet Court stores equipping sales staff with a state-of-the-art tool to help advise on flooring choices and generate sales.

"As a company we are keen to be at the forefront of innovation, both in terms of our product range and the customer experience", says Natasha Gallardo, National Marketing Manager at Carpet Court Group. One of the hardest things in flooring sales is helping the customer visualize how a new floor will work in a space. With the LOFT technology we have launched ‘design hubs’ both in-store and online to coach our customers through a wealth of choice.

“After an in-depth search for an intuitive 3D tool, we came across LOFT’s customer experience engine in Europe. Encouraged by the other great brands that have adopted LOFT internationally, we are now delighted to be the first to take this into the Australian and Pacific region. As a franchise organisation our main task is to empower and equip franchise holders and customers alike with innovative tools and services to enhance the customer experience throughout the sales process.”

“The fact that after Europe and the United States, LOFT now gets a warm welcome in Australia is a testament to its agility, which is exactly what we set out to achieve when we started developing LOFT nearly three years ago, says Pieter Aarts, CEO of NedSense enterprises n.v. Enhancing the customer experience by making it ‘their own journey’ is a vision we had in common with Carpet Court since the first day we met. Carpet Court thrives on their dedication to expert advice and superior quality in their product range; the LOFT technology will enable more informed and shorter sales cycles. We are very proud to work with such likeminded professionals.”


About Carpet Court Group
With over 200 stores, Australia's largest retail floor covering specialist, Carpet Court, takes great pride in its reputation for expertise and advice based on its superior product knowledge and extensive range. Each Carpet Court store is locally owned and operated and provides the best possible value, service and advice. The Carpet Court Group has bulk buying power to offer customers the very best deal there is and Carpet Court employs the most skilled and experienced carpet layers with a priority on delivering satisfaction.
For more information visit www.carpetcourt.com.au

About NedSense enterprises n.v.