Philips to provide Medipol University Hospital with total health care solution to address local needs in cardiology, oncology, women’s healthcare and sleep

Eindhoven, The Netherlands– Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the signing of a major deal with Medipol University Hospital in Turkey, which will see advanced Philips solutions installed in its new 500-bed hospital in Istanbul, Bağcılar. The deal, worth approximately EUR13 million, is the biggest deal of its kind to-date for any single hospital in Turkey.

Delivered as part of a flexible financial solution, the deal will see Philips install a wide range of its newest cardiology and oncology technologies in the hospital, including some devices for which this will mark their first install anywhere in Turkey. In addition, Philips will be installing general lighting throughout the hospital, as well as consulting on workflow design, to ensure an optimum experience for both patients and staff alike.

“Patient-centered care has been at the heart of every step we’ve taken in the design of the latest Medipol Hospital. This absolute commitment to excellence in patient care is exemplified by our partnership with Philips, through whose heritage and personalized approach we will be able to meet patient and clinical needs in truly innovative and thoughtful ways, using state-of-the-art imaging and medical solutions,” said Fahrettin Koca, CEO of Medipol Hospital.

Two imaging systems included in the deal and which will be unique to the Medipol Hospital in Turkey, are the Philips BrightView XCT and the Philips Sonalleve MR HIFU system. The Philips BrightView XCT represents a leap forward in hybrid imaging (the combined use of two imaging technologies, in this case CT and SPECT), allowing for the entire heart volume to be captured in just one scan; whilst the MR-guided High Intensity Focused Ultrasound (HIFU) system allows for the minimally-invasive treatment of uterine fibroids, and was recently heralded by TIME magazine as one of the most inspired ideas, innovations and revolutions of 2011.

In addition, the Medipol Hospital will also be equipped with a sleep lab facility which will benefit from the latest Philips technologies, including the Alice 6 LDx and LDE polysomnography (PSG) sleep diagnostic systems. These systems provide sleep labs with the capabilities to perform advanced to routine sleep diagnostic studies. This marks the first installation of the Alice 6 PSG systems anywhere in Turkey.

“Philips is delighted that by working closely with Medipol Hospital throughout the realization of this major project, we were able to create a customized package designed to help them develop a truly A-class facility for their patients,” commented Kevin Haydon, General Manager of Global Sales and Service International, Philips Healthcare. “As a company, Philips is committed to working with local health care providers like Medipol, to provide innovative and personalized solutions, designed to meet the unique needs in Turkey.”