BMW is a partner of the 76th Cannes Film Festival.

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Algemeen advies 06/05/2023 16:03
BMW is a partner of the 76th Cannes Film Festival. +++ BMW extends official partnership with the festival for a second year +++ Premiere of a new BMW Films production +++ Unveiling of the watercraft THE ICON +++ First opportunity to experience the new BMW i7 M70 xDrive, the brand’s most powerful all-electric model, on the road +++

Munich. BMW is reprising its role as Official Partner of the Cannes Film Festival in 2023 following its debut appearance last year. The Bavarian premium carmaker is supplying the 76th edition of the celebrated festival and some of its Official Partners with a selection of over 200 fully electric vehicles, plus the new BMW XM models with plug-in hybrid drive. This gathering of the global movie industry in the south of France also provides the perfect setting for the introduction of a new action-packed BMW Films production as well as the unveiling of the innovative new watercraft THE ICON. And fresh from its world premiere, the new BMW i7 M70 xDrive* – the most powerful and fastest all-electric model in the brand’s entire portfolio – will be in action on the road for the first time.

“We’re delighted to be able to continue our official partnership with the Cannes Film Festival,” says Jens Thiemer, Senior Vice President Customer & Brand BMW. “The festival is committed to becoming younger, more zeitgeisty and more digital, which makes this partnership the ideal platform for our luxury BMW products. We are celebrating the premiere of the new BMW Films production in Cannes, the latest release in our legendary BMW Films series. Plus, with both THE ICON and the BMW i7 M70 xDrive, we’re creating a compelling blend of luxury, innovation and sustainability.”

Iris Knobloch, President of the Cannes Festival, adds: “In 2022, BMW joined the Cannes Festival as an Official Automotive Partner, providing a fleet of 80 exceptional 100% electric models, in line with the festival's environmental policy. We are proud and happy to be able to count on the support of BMW, whose relationship with the seventh art is historic, and who will, once again, accompany all of our guests on their various journeys.”

Spectacular new release from BMW Films.

The new BMW Films production sees the premium Bavarian brand continue its tradition of cinematic highlights featuring current models in leading roles. Going back over 20 years now, a succession of prestigious Hollywood directors have produced fascinating short movies featuring famous leading actors and their four-wheeled co-stars. One of the best-known examples is Star, which takes the audience on a dramatic ride to a film premiere in a BMW M5. The most recent BMW Films production The Escape placed a BMW 5 Series sedan at the heart of a breathtaking chase scene. And fans can once again look forward to fast-paced driving shots, spectacular action and a star-studded cast at the premiere of the new BMW Films production in Cannes.

World premiere at the Port de Cannes: THE ICON.

A premiere of a different kind awaits visitors to the film festival at the Port de Cannes, with the unveiling of THE ICON for the first time. Developed and built by BMW in collaboration with boat maker TYDE, this innovative craft offering emission-free mobility on water embodies another progressive interpretation of luxury.

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https://www.press.bmwgroup.com/global/article/detail/T0415044EN/bmw-is-a-partner-of-the-76th-cannes-film-festival



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