Collaboration Applications and Continuous Connectivity Help Enable Service Providers to Deliver Personalised Experiences to Many Different Screens
BARCELONA, SPAIN--(Marketwire - February 11, 2008) - Mobile World Congress -- Cisco® (NASDAQ: CSCO) today announced that it will showcase mobility applications that promise to change the way people connect, collaborate and access entertainment on the move. These services represent a strategic opportunity for service providers to profitably address customer demand to access information and stay connected anytime, anywhere.

"Never before has it been so important that all mobile content and data be delivered instantly across technologies to users globally with the same quality we have come to expect from wireline access," said Larry Lang, vice president and general manager of the Service and Mobility Business Unit at Cisco. "Our desire for on-the-move connectivity has seen a marked growth in the demand for streaming visual content and applications that allow us to collaborate more effectively when on the move. Teaming with a number of industry players, we are enabling service providers to deliver compelling new services that allow people to live the connected life."

Cisco is teaming with a number of companies to showcase the following applications and services:
-- DVB-H Mobile Television Solution -- This mobile broadcast solution has
an open, standards-based architecture that can continually adapt new
innovations and changing requirements for broadcasters.

-- Three-Screen Video -- An IP-based solution that allows people to move
content freely between different devices such as the television, PC or a
handheld depending on their needs or preferences. This solution allows
service providers to deliver truly coherent mobility experiences to their
customers.

-- VoIP for Mobile Operators -- The Cisco Service Exchange Framework
helps operators bridge the voice-over-Internet-Protocol (VoIP) internet
user community with mobile voice networks while stemming the loss of voice
revenues and supporting innovative enhanced features such as contact lists
and presence. The mobile VoIP solution is supported by an application
server from iSkoot, which acts as a VoIP proxy for subscribers and has been
deployed at a number of service providers in Europe.

-- Fixed-Mobile Communications (Mobile Office) -- The Cisco Mobile Office
solution helps enable service providers to offer seamless mobility to
enterprises and small and medium-sized businesses (SMB) by integrating
mobile and business voice networks. Personeta provides a flexible service
creation and delivery environment for voice, data, and messaging service
features.

-- Parental Portal -- Mobile service providers can deploy the Cisco
Service Exchange Framework and solutions from AdaptiveMobile that allow
parents to monitor all types of traffic to and from the child's mobile
phone and can put in place stringent security measures to protect children
from inappropriate content.

-- Mobile Content Services -- Mobile operators can deploy the Cisco
Service Exchange Framework and applications from Openet, helping them
monetize mobile content services while helping to increase average revenue
per user (ARPU) through differentiated billing.

-- Broadband Wireless -- Showcasing Cisco's extensive end-to-end
broadband wireless solutions portfolio. The solution highlights the
Wireless Mesh Network, WiMAX radio network, ASN Gateway and the role this
solution plays in enabling full broadband wireless mobility applications.

As service providers evolve to become 'experience' providers, mobile broadband forms the foundation for compelling new mobile services. Mobility is no longer about a specific device, technology or service. It's about people being able to move freely throughout the world while maintaining continuous connectivity to others using devices of their choice.

Cisco's chairman and CEO John Chambers will deliver a keynote presentation at the Mobile World Congress on Tuesday, 12th February, between 11:00am and 11:30am (Montjuic room, Hall 5, Level 3). To see demonstrations at Mobile World Congress, please visit the Cisco stand 8A51, Hall 8 at the Fira Di Barcelona. For more information about Cisco at Mobile World Congress visit: http://www.cisco.com/web/learning/le21/le34/MWC/2008/index.html.

About Cisco
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