Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.

Hair is made from 90% protein. Dove’s new Bio-Protein Care Technology replaces one of the key amino acids that form the protein most lost due to damage caused by heat styling, colouring and bleaching

The formula delivers 1 trillion molecules of a particular amino acid found naturally in hair, reviving it from within

The new Dove Damage Therapy line, available in the US and Canada, includes this breakthrough, patented technology

Victoria Fraser, as Dove R&D Director, you were one of the scientists who helped design Dove’s Bio-Protein Care Technology. What makes it such an exciting breakthrough?
The Bio-Protein Care Technology found in Dove’s new Damage Therapy range works both deep within and on the microscopic fibres that make up a strand of hair.

While heat styling, bleaching and colouring hair can cause damage, this unique technology replenishes hair with levels of repairing actives that far exceed those lost from the hair fibre. It means Dove Damage Therapy can provide unprecedented hair repair at an accessible price point.

What specific hair weaknesses or damage problems does it target, and how?
We know that when hair is damaged it leaches proteins – critical components of the hair’s cortex (the central layer of each strand) and cuticle (the outer layer). This matters because proteins form a type of internal scaffolding structure that confers healthy strength, movement and feel to hair fibres.

When proteins are gradually lost to damage, the natural fibre properties become progressively compromised, resulting in hair that is brittle, rough, and prone to knots.

Dove’s Bio-Protein Care Technology replaces the materials lost from hair fibres with biomimetic actives, replenishing the fibre properties from the inside out.

How do the new products in Dove’s Intensive Care range nourish hair
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