Midwestern Pet Foods is packaging its newly launched Earthborn Holistic Venture line in sustainable packaging produced by Peel Plastics Products Ltd., utilizing Braskem’s I'm Green biobased polyethylene (PE).
In an effort to mitigate the carbon footprint associated with its product, Peel Plastics has chosen to use biobased PE to manufactures the new Earthborn Holistic Venture pet food bags.
The company said it was “very happy” to partner with Midwestern Pet Foods, a long-standing customer, and with Braskem, in its striving to as focus on “advanced solutions for sourcing renewable packaging materials”.
Consumer response to the new PlantBag, said Jeff Nunn, Midwestern Pet Foods President, has been overwhelmingly enthusiastic.”
Braskem's I'm Green Polyethylene (PE) is a bio-based resin made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane, that is a drop-in substitute for conventional oil-based polyethylene. Cultivation of sugarcane utilizes carbon dioxide (CO2) and releases oxygen (O2), which means I'm Green Polyethylene has a negative carbon footprint. The use of Braskem’s I’m Green bio-based plastic in the production of one ton of Venture pet food packaging equates to 3.09 tons of CO2 captured from the atmosphere from a cradle to Braskem gate life cycle perspective.
According to Gustavo Sergi, Renewables Director at Braskem, North America is gaining momentum in terms of its use of sustainable green PE. “It is encouraging that North America is catching up to other regions of the world with visionary companies such as Midwestern Pet Foods and Peel Plastics taking the lead to a more sustainable consumer lifestyle,” he said.
“Stay tuned, you will only see more of these launches in the coming months and years.”