Corbion Takes Organic Baking to New Heights With Latest Addition to Pristine® Portfolio
New Pristine® Organic 522 brings organic, non-GMO baked goods closer than ever to matching the sensory attributes of their conventional counterparts.
The standard of performance for organic dough rises higher today with the introduction of Corbion's Pristine® Organic 522, the company's most advanced organic dough improver to date. The latest addition to the already robust Pristine® range of clean-label dough conditioners can be used in both organic and non-GMO formulations, and consistently outperforms competing products, delivering better machinability and oven spring, increased volume and, in some cases, reduced mix time.
"We believe Pristine® Organic 522 will begin to change what consumers can expect from organic baked goods in terms of a quality eating experience," says Ashley Robertson, Market Manager-Bakery at Corbion. "This category has been considered a healthy option by many consumers for some time, but now organic bakers can deliver more of the appealing sensory attributes associated with the best in baking."
Bread with Pristine® Organic 522 consistently tested better at six days and 14 days compared to the control (bread made with competing products) in terms of the three key attributes of crumb texture: firmness, resilience and adhesiveness. It also scored higher than the control in all categories of sensory testing, including freshness, taste, softness, texture and moistness, and was preferred 3-to-1 over the control. The new dough improver was used in conjunction with Corbion's Ultra Fresh® Classic 110 blend of freshness enzymes to extend shelf life.
"Enhancing the sensory aspects of organic baked goods will broaden the audience for this premium category," Robertson says. "It's another example of how advancements in our baking technology create more opportunity for the industry."
In a proprietary study conducted by Corbion in 2014, 67 percent of consumers surveyed indicated that the types of ingredients used in food products influenced their purchasing decisions. That is why Corbion created the Pristine® line of dough conditioners, helping bakers enhance the quality and consistency of their products, optimize manufacturing performance, and appeal to a broader segment of consumers, including those looking for foods with "cleaner, simpler" ingredient declarations.
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d.d. prijs 17.30.00 uur omzet aantal transacties idem na 17.35.00 uur en latere
18 juni EUR 27,08 79.146 636 EUR 27,08 97.667 712 17.35.25
19 juni EUR 27,12 89.156 667 EUR 27,18 118.416 744 17.35.20
19 juni ------------------------ EUR 27,18 8.105 9 17.36.57
20 juni EUR 27,22 76.327 681 EUR 27,20 99.681 759 17.35.24
21 juni EUR 27,06 91.126 784 EUR 27,12 128.335 852 17.35.24
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Wat een omzet in de 5 spookminuten 218.000 en wat een vreemde prijsvorming de gehele dag. steeds in de min en plots in de plus. Om 17.32.11 EUR 27,54